The main image requirements
The main image must have a pure white background, show the product filling at least 85% of the frame, be at least 1000px on the longest side, contain no text, logos, watermarks, borders, or props, and be a JPEG, PNG, or TIFF.
Additional (secondary) image rules
Secondary images are more flexible — they can show the product in use, include lifestyle backgrounds and infographics. But the main image is what Amazon polices most strictly.
Frequently asked questions
What are Amazon's main image rules?
Pure white background, product fills 85% of frame, 1000px minimum, no text/logos/props, supported file type.
Can the main image have a logo or text?
No. The main image must be the product only.
Do secondary images follow the same rules?
No — secondary images allow lifestyle shots, infographics, and text.